Tanya McCullough
Web Specialist & Analyst
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Curriculum Vitae


Professional Summary

Tanya McCullough is a professional online digital marketing specialist with experience in the following areas below:

Web:

Experience gained over a period of about 10 years working with SME's through to top global corporate companies such as EMI Music, M-Web (Multinet) and Johnnic (Johncom).
Within all roles I have gained the following skill set: web/graphic design; basic web development; Search Engine optimisation (SEO); Online research of online competitors, competitive analysis, Online marketing (ad banners and email campaigns); Google Analytics; Project co-ordination and Matrix management of online projects.

Desktop Publishing/Graphic Design:

Prior to entry with the online world Tanya gained 6 years experience in Graphic design and Desktop Publishing for various publishing and printing companies.

General info:

Tanya's  experience, skills and knowledge were gained by working with a variety of companies within the Music, Media and B2B/SME sectors in South Africa and more recently, in the United Kingdom.  Some of these companies include global corporates.

Tanya was born in Zimbabwe, but grew up mostly in South Africa and became accustomed to mixing with new people from different cultures, backgrounds and age groups from an early age. Tanya completed her international multimedia diploma in Cape Town, the mother city of South Africa.

Career Achievements: 

Tanya's career achievements include:
Building up a central web service support and project team at EMI Music - 2005.
Promoted to webmaster at TradeWorld, Johannesburg, South Africa - 2003.
Negotiating costs from suppliers to business at EMI, TradetWorld and M-Web Africa.



Areas of expertise:

  • Online marketing including SEO, SEM, Web Analytics, online competitive intelligence/analysis, online research, online ad banners for PPC, and has now more recently - social media marketing (SMM) for Transform Me and Hannah Gifts.
  • Fulfilling customer expectations by providing high quality designed websites.
  • Proven to show strong interpersonal skills through building of relationships with senior management, stakeholders, marketing and development teams as well as 3rd party suppliers.
  • Excellent co-ordinator and organiser. 
  • Attention to detail
  • Ability to work independantly or within a team.