Tanya McCullough
Web Specialist & Analyst
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Skills

Online Marketing

Marketing websites using search engine marketing, search engine optimisation, google analytics, social media marketing (eg Twitter, MySpace, Facebook), iPhone Applications, online ad banners,  competitive web analysis.
Management and maintenance of SEO and analytics including TITLE, META TAGS, keywords and link sharing.
Results in websites show an  increase of website traffic every month.
Online reporting of market trends / segmentations with geolocation.
Analysis of annual trends, unique visitors, traffic sources, keywords and reverse searches, goals and more.
Multi-variate testing
Email / banner ad campaigns
Online research and online competitive analysis
Analytic Tools used:
Google Analytics, Trendly, Trakkboard, Xiti, Web CEO

Web Design and Development.

Concept and design of websites to W3C standards and accessibility.  
XHTML, HTML, CSS1/2, Dreamweaver, Photoshop, Fireworks, FTP.
Designing Logos
Designing Websites Fireworks & Dreamweaver
Converting Designs to XHTML, CSS using Fireworks & Dreamweaver
Organizing & maintaining Websites using Dreamweaver & online branding
Updating Photoshop files according to client specifications
Preparation of images for XHTML, CSS implementation
Integration of php based shopping cart for e-commerce
Search Engine Optimisation and Accessibility to W3C standards
Improvement of web sites visually, content driven and usability.
Content management with Mediasurface and Microsoft Sharepoint Services.

Project management, co-ordination & matrix management.

Co-ordination and matrix management of internal and 3rd party teams to ensure quality assurance and deadlines delivered to project timelines.
Resource and implementation of online central digital photographic library.
Implementation and maintenance of branding across country portals.

Writing Skills.

Documentation and editing of:

  • Service Level Agreements
  • Operation Agreements
  • Best practices and processes
  • Project planning and timelines
Writing and maintaining content for Transform Me, assistance and editing of Biodynamic Business Solutions and Hannah Gifts.
 

Creative

Creative thinker, and known for thinking 'outside of the box' - whether visually, technically or with dealing with day to day challenges.

  • Design of logo's
  • Design of websites
Writing and maintaining content for Transform Me, assistance and editing of Biodynamic Business Solutions and Hannah Gifts.

Technical knowledge. 

Computer platforms.

IBook and Apple Mac experience.

Windows experience including NT, XP, 2000.